ABOUT
Charlotte Pelton
Managing Principal
Since 1995, Charlotte Pelton has led a management consulting firm comprised of a group of highly skilled professionals who focus their specific expertise to help clients achieve success. Armed with a marketing degree, she honed her creative and analytical skills within the insurance, hospitality, and energy industry sectors before becoming a serial entrepreneur. Charlotte remains a lifelong student in how to best create and execute plans that produce measurable, impactful results and ensure long-term client satisfaction.
Her passion for superior service informs and inspires the work she does, both within business as well as through her extensive volunteer work. As an active business leader, Charlotte is a member of MENSA, the Association of Fundraising Professionals, and Executive Women of the Palm Beaches, where she is a past president. She is also an active member of St. Mark’s Episcopal Church and School where she helped raise funds for a $22 million campus redevelopment, and has served in leadership roles on the vestry and as senior warden.
Charlotte serves as Chair of the Board of Directors for Community Partners, a social services organization dedicated for more than 30 years to ‘Changing Generations by Changing the Odds’ for children and families via a holistic blend of housing, community, and child and family mental health services. Since joining the board in 2016, she has been focused on its organizational strategy. Her passion for Community Partners’ important role in our community inspires her to advocate for and make connections with local leaders who can further its impact.
A resident of Palm Beach Gardens since 1993, Charlotte is an avid cook and gardener.
Martina Brief
Principal, Resource Development
Martina brings a wealth of knowledge in fundraising and relationship development. Her strong analytical skills have complimented her experience in the following key areas related to client projects: annual fund campaigns, major gifts, planned giving, public speaking, corporate and foundation relations, donor and prospect research, program development, communications and grant writing
Martina led a major fundraising effort to take the Central Palm Beach County Community Foundation from dependent on chamber membership revenue to completely self-sustaining. She has secured grants and sponsorship funding from major corporations including Wells Fargo, Jim Moran Foundation, Macy’s, and many others.
Most recently, Martina was director of philanthropy for United Way of Palm Beach County, having served that organization in a variety of progressively responsible roles since 2016. She spearheaded United Way’s Planned Giving Campaign, and oversaw the growth of a $10million endowment.
Martina’s passion and mission focus makes her a highly effective public speaker, and she is a guest lecturer at local universities on Corporate Social Responsibility.
A member of Phi Beta Kappa, she earned her BS from Florida State University and a Master’s in Nonprofit Management from Florida Atlantic University.
Melissa Sullivan
Principal, Creative Advancement Strategy
Melissa Sullivan is a creative fundraising professional dedicated to assisting nonprofits in elevating and achieving their goals. She thrives adapting to various working styles within diverse settings and shaping compelling strategies that trigger teams to think big.
After over 25 years surveying the tangible influence non-profits offer their communities, Melissa is committed to authenticity as the cornerstone of her efforts. Projects developed by Melissa and teams with whom she has partnered have been recognized through reputation, longevity, and accolades such as National Medal for Museum and Library Services Award, Addy Award, and Presidential Coming Up Taller Awards. Her work has been featured in leading regional and national media outlets and a viral video highlighting food insecurity, developed along with a creative firm, has reached nearly 7M YouTube views and has inspired similar work globally.
Away from work, new adventures are top on her list; ideally with her husband and two children. Among her favorite ways to spend time are hiking and kayaking Florida’s standout trails and waterways, volunteering with organizations impacting hunger in America, and entertaining big groups of family and friends.
Mary Lewis Moews
Principal, Philanthropic & Fundraising Strategy Advisor
Mary is an accomplished nonprofit development professional with over 30 years of experience in successfully managing capital campaigns, board development, annual fund campaigns, corporate and foundation relations, as well as marketing and communication strategies. She has a proven track record in nonprofit fundraising strategy, donor research, wealth screening, donor management systems and expertise in fundraising best practices.
Throughout her career, Mary has successfully secured funding from prestigious organizations such as the Kresge Foundation, National Endowment for the Arts, the State of Florida, Palm Health Foundation, Quantum Foundation, The Roe Green Foundation, The Lawrence A. Sanders Foundation, and the Donald M. Ephraim Family Foundation, among others.
Her extensive experience includes working on nine capital campaigns in Palm Beach County, including: Glazer Hall, Boca Raton Historical Society & Museum, Busch Wildlife Sanctuary, Cultural Council for Palm Beach County, St. Mark’s Episcopal Church and School, Palm Beach Atlantic University Warren Library Campaign, The Palm Beach Day Academy, The Hanley Center Foundation, The Norton Museum of Art (1990s).
Beyond campaigns, Mary has successfully managed major fundraising dinners, lecture series, and donor cultivation events. Her ability to develop job descriptions for nonprofit development professionals ensures organizations build effective and strategic fundraising teams.
As a guest lecturer across Florida, she shares her expertise on corporate and foundation relations and campaign strategy. An enthusiastic volunteer, she remains dedicated to strengthening her community. Mary holds a Bachelor of Arts degree from Xavier University.
Sarah Winters
Research Associate
Sarah is skilled in researching and analyzing data and compiling relevant information so that clients’ best interests are clear cut and achievable. She also has a plethora of experience working in creative advertising, marketing, and branding. Most recently, Sarah conducted donor-related research to aid in fundraising strategy development, assisted in creating a plan aimed at new donor generation, and led Charlotte Pelton & Associates’ rebranding initiative.
With a double major in Advertising and Political Science, Sarah recently graduated Cum Laude from Florida State University. During her time at FSU, Sarah co-founded and served as Media Director for Political Discourse Club, which is now one of the universities largest organizations. She also worked for two university magazines as a graphic designer, concept creator, and stylist. Additionally, Sarah interned with a startup B2B app where she worked with a team of marketers to conduct market research and drive brand awareness.
Amanda Affleck
Director of Finance and Research
Amanda Affleck manages the company’s finances and provides a broad range of research and support services to the team. Having served in leadership roles at nonprofit and for-profit organizations by providing comprehensive financial, managerial and administrative services, she brings expertise and dynamism to her work with CP&A.
A Certified Bookkeeper through the National Association of Certified Public Bookkeepers (NACPB), and Advanced Certified QuickBooks ProAdvisor, Amanda’s accounting expertise rounds out extensive analytical abilities and skills in accounting, financial analysis and budgeting; survey development; data analysis and interpretation; donor research; grant research and writing; business planning; website and web store development, including website integration with QuickBooks, among other skills.
With experience in public grant writing and administration, Amanda has garnered significant public funds for capital improvements, marketing, and staff development, resulting in increased operating efficiencies, increased sales, and greater staff capacity. She authored project narratives, scopes, and budgets, and managed their implementation and reporting.
A member of Phi Beta Kappa, Amanda graduated Summa Cum Laude with a B.A. in International Development Studies from UCLA. She is proficient in Spanish and Portuguese.
Why CP&A?
Experience.
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We bring our clients over 200 years of collective experience across multiple disciplines. We’ve been there, done that.
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We are skilled in time-tested methods of planning, marketing, and resource development, yet we enthusiastically embrace the incredible opportunities offered through the Web and technology.
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We have a proven track record of success for our clients and our community.
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We provide a custom team of skilled specialists with a depth of expertise gained from the corporate, academic, and nonprofit sectors.