ABOUT

Charlotte Pelton
President & CEO

Since 1995, Charlotte Pelton has led a management consulting firm comprised of a group of highly skilled professionals who focus their specific expertise to help clients achieve success. Armed with a marketing degree, she honed her creative and analytical skills within the insurance, hospitality, and energy industry sectors before becoming a serial entrepreneur. Charlotte remains a lifelong student in how to best create and execute plans that produce measurable, impactful results and ensure long-term client satisfaction. 

 

Her passion for superior service informs and inspires the work she does, both within business as well as through her extensive volunteer work.  As an active business leader, Charlotte is a member of MENSA, the Association of Fundraising Professionals, and Executive Women of the Palm Beaches, where she is a past president.  She is also an active member of St. Mark’s Episcopal Church and School where she helped raise funds for a $22 million campus redevelopment, and has served in leadership roles on the vestry and as senior warden. 

 

Charlotte serves as Chair of the Board of Directors for Community Partners, a social services organization dedicated for more than 30 years to ‘Changing Generations by Changing the Odds’ for children and families via a holistic blend of housing, community, and child and family mental health services.  Since joining the board in 2016, she has been focused on its organizational strategy.  Her passion for Community Partners’ important role in our community inspires her to advocate for and make connections with local leaders who can further its impact.  

A resident of Palm Beach Gardens since 1993, Charlotte is an avid cook and gardener.

Mary Lewis Moews
Senior Vice President

Mary has over 25 years professional experience in the successful management of capital campaigns, board development, annual fund campaigns, corporate and foundation relations, as well as marketing and communication strategies. She has written successful grant applications for numerous major organizations, including securing funding from the Kresge Foundation, National Endowment for the Arts, the State of Florida, Palm Health Foundation, Quantum Foundation, The Roe Green Foundation, The Lawrence A. Sanders Foundation and the Donald M. Ephraim Family Foundation to name a few. 

 

Mary has worked on six capital campaigns in Palm Beach County, including the Norton Museum of Art (1990's), The Palm Beach Day Academy, Palm Beach Atlantic University Warren Library Campaign, the Hanley Center Foundation, St. Mark’s Episcopal Church and School, and the Cultural Council of Palm Beach County. She has also successfully managed major fundraising dinners, lecture series and other cultivation events. Mary received her BA degree from Xavier University. She is a guest lecturer across the state on corporate and foundation relations and campaign strategy.

Michaela Kennedy
Vice President, Fundraising & Marketing 

With over 25 years of experience in the non-profit sector, Michaela Kennedy has a proven track record for building strong relationships, developing innovative campaigns, and exceeding fundraising goals.  Her passion is connecting donors to their most meaningful giving experiences while creating excitement and awareness for important initiatives.

 

Michaela spent over six years as Director of Development at St. Mark’s Episcopal Church & School in Palm Beach Gardens where she completed a successful $10 million capital campaign that resulted in a $22 million facilities redevelopment project. Additionally, she founded St. Mark’s Development Office, led successful Annual Fund campaigns, helped establish the Cornerstone Scholarship Steering Committee, and produced the first two fundraisers for the scholarship, all while running multiple drives that raised over half a million dollars for the church and school.

 

Prior to moving to South Florida, Michaela founded and ran MK Creative Company, a fundraising and event planning consulting business in East Hampton, NY.  For 10 years, she produced successful charity events for organizations such as the Child Development Center of the Hamptons, the Group for the East End, Peconic Montessori School, the Sag Harbor Whaling Museum, the Hearst Castle Preservation Foundation, the Hetrick-Martin Institute in New York City, and the Hayground School.

 

Michaela holds a Bachelor of Fine Arts in Theater Studies from Marymount Manhattan College.  She has lived in West Palm Beach full time for the last ten years and has been involved in numerous organizations, including Family Promise, Peggy Adams Animal Shelter, Cultural Council of Palm Beach County, the Lord’s Place, C.A.R.P., and Community Partners of South Florida, where she serves on the Development Committee.

Marlene Passell
Director of Media and Communications

Marlene Passell provides comprehensive writing, marketing and communications
services, delivering expert media and communications guidance for the company's
nonprofit clients, including writing materials to support capital campaigns.  She maintains
a wide variety of nonprofit clients, managing their written and social media
communications and media relations, crisis communications and website management.


With a Bachelor of Arts degree in mass communications and English from Michigan
State University, Marlene specializes in all areas of written communications, from crisis
communications, annual report and speech writing, to website content and writing
poignant client stories aimed at grabbing the attention of donors and funders, as well as
community supporters.  She began her journalism career in South Florida as a reporter
and editor at the Palm Beach Post and later served as the Public Information Director
for the Children’s Services Council of Palm Beach County (CSC) for 23 years.  She was
an award-winning journalist and, while with CSC, helped the dozens of nonprofits it
funded with their communications, marketing and media relations needs.

 

Marlene currently manages the Nonprofit Chamber of Palm Beach County – comprised
of more than 70 chief executive officers and executive directors of health and human
services nonprofits in Palm Beach County, writes grants and manages media,
marketing, and communications for a variety of nonprofits.  A native of Yonkers, NY,
Marlene is a 40-year resident of Boynton Beach where she raised her two children.

Martina Brief
Director of Resource Development

Martina brings a wealth of knowledge in fundraising and relationship development.  Her strong analytical skills have complimented her experience in the following key areas related to client projects:  annual fund campaigns, major gifts, planned giving, public speaking, corporate and foundation relations, donor and prospect research, program development, communications and grant writing

 

Martina led a major fundraising effort to take the Central Palm Beach County Community Foundation from dependent on chamber membership revenue to completely self-sustaining. She has secured grants and sponsorship funding from major corporations including Wells Fargo, Jim Moran Foundation, Macy’s, and many others. 

 

Most recently, Martina was director of philanthropy for United Way of Palm Beach County, having served that organization in a variety of progressively responsible roles since 2016.  She spearheaded United Way’s Planned Giving Campaign, and oversaw the growth of a $10million endowment. 

 

Martina’s passion and mission focus makes her a highly effective public speaker, and she is a guest lecturer at local universities on Corporate Social Responsibility.

A member of Phi Beta Kappa, she earned her BS from Florida State University and a Master’s in Nonprofit Management from Florida Atlantic University.

Amanda Affleck
Director of Finance and Research

Amanda Affleck manages the company’s finances and provides a broad range of research and support services to the team. Having served in leadership roles at nonprofit and for-profit organizations by providing comprehensive financial, managerial and administrative services, she brings expertise and dynamism to her work with CP&A.

 

A Certified Bookkeeper through the National Association of Certified Public Bookkeepers (NACPB), and Advanced Certified QuickBooks ProAdvisor, Amanda’s accounting expertise rounds out extensive analytical abilities and skills in accounting, financial analysis and budgeting; survey development; data analysis and interpretation; donor research; grant research and writing; business planning; website and web store development, including website integration with QuickBooks, among other skills.

 

With experience in public grant writing and administration, Amanda has garnered significant public funds for capital improvements, marketing, and staff development, resulting in increased operating efficiencies, increased sales, and greater staff capacity.  She authored project narratives, scopes, and budgets, and managed their implementation and reporting.

 

A member of Phi Beta Kappa, Amanda graduated Summa Cum Laude with a B.A. in International Development Studies from UCLA.  She is proficient in Spanish and Portuguese.

Amanda Atwater
Manager of Campaign Research and Administration

A sixth generation Floridian, Amanda Atwater was born and raised in South Florida--Northern Palm Beach County specifically.

Amanda supports the team with project administration, foundation research, and creative writing.

 

Amanda’s love for her community has made her position at Charlotte Pelton and Associates the perfect home.  With her professional career spent in the nonprofit sector, she has a passion and appreciation for improving the quality of life of residents for our region.  Her focus and experience has been in fundraising, marketing, and event planning. 

 

Amanda received her Bachelor's Degree in Communication Studies from Florida Atlantic University. She  has been involved with an array of local organizations, including Place of Hope, Quantum House, Friends of Jupiter Beach, SunFest, Florida Festivals and Events Association, Young Professionals of the Palm Beaches, and Historical Society of Palm Beach County. 

Why CP&A?

Experience.

  • We bring our clients over 200 years of collective experience across multiple disciplines. We’ve been there, done that.
  • We are skilled in time-tested methods of planning, marketing, and resource development, yet we enthusiastically embrace the incredible opportunities offered through the Web and technology.
  • We have a proven track record of success for our clients and our community.
  • We provide a custom team of skilled specialists with a depth of expertise gained from the corporate, academic, and nonprofit sectors.

© 2019 by Charlotte Pelton & Associates, Inc.