ABOUT
Charlotte Pelton
Principal & CEO
Since 1995, Charlotte Pelton has led a management consulting firm comprised of a group of highly skilled professionals who focus their specific expertise to help clients achieve success. Armed with a marketing degree, she honed her creative and analytical skills within the insurance, hospitality, and energy industry sectors before becoming a serial entrepreneur. Charlotte remains a lifelong student in how to best create and execute plans that produce measurable, impactful results and ensure long-term client satisfaction.
Her passion for superior service informs and inspires the work she does, both within business as well as through her extensive volunteer work. As an active business leader, Charlotte is a member of MENSA, the Association of Fundraising Professionals, and Executive Women of the Palm Beaches, where she is a past president. She is also an active member of St. Mark’s Episcopal Church and School where she helped raise funds for a $22 million campus redevelopment, and has served in leadership roles on the vestry and as senior warden.
Charlotte serves as Chair of the Board of Directors for Community Partners, a social services organization dedicated for more than 30 years to ‘Changing Generations by Changing the Odds’ for children and families via a holistic blend of housing, community, and child and family mental health services. Since joining the board in 2016, she has been focused on its organizational strategy. Her passion for Community Partners’ important role in our community inspires her to advocate for and make connections with local leaders who can further its impact.
A resident of Palm Beach Gardens since 1993, Charlotte is an avid cook and gardener.
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Martina Brief
Principal, Resource Development
A high-impact campaign leader, strategic planner, and major gift expert, Martina has helped nonprofits grow their philanthropy by tens of millions of dollars. She possesses broad experience in relationship development and focuses on building capital campaigns, fundraising plans, driving major individual gift strategy for up to $10 million, and securing multi-million-dollar grants from private foundations and state agencies. Her extensive experience includes leading the capital campaign for the Busch Wildlife Sanctuary, where she raised over $11 million and set the organization's initial fundraising strategy, giving her first-hand, specialized knowledge of the particularities of wildlife conservation philanthropy. She also wrote comprehensive, actionable fundraising plans for the Boca Museum of Art, and led the Bethesda-by-the-Sea comprehensive campaign, which raised over $32 million in the quiet phase alone.
She previously worked as Director of Philanthropy for United Way of Palm Beach County, where she managed a $10 million endowment and implemented their Planned Giving program. She also led the critical effort to build the Central Palm Beach County Community Foundation into a fully self-sustaining organization, bringing in major donations from local corporate partners.
A key component of Martina’s philosophy is uniting the board, executive team, and community with a shared vision. By encouraging a culture of philanthropy and cooperative problem-solving, she ensures the fundraising plans and campaigns she creates are practical and wholeheartedly supported throughout the organization. She also incorporates measurable outcomes and strategic outreach tactics into each plan, ensuring that nonprofits can grow their programs and extend their impact on the community in the long run.
Passionate and purposeful, Martina is an engaging public speaker who has lectured on Corporate Social Responsibility as a guest speaker at several universities in the area. A member of Phi Beta Kappa, she earned her BS from Florida State University and her Master’s in Nonprofit Management from Florida Atlantic University. She currently serves as Secretary of the Board for the Busch Wildlife Sanctuary Foundation.
Melissa Sullivan
Principal, Creative Advancement Strategy
With a talent for strategic communications, Melissa Sullivan helps organizations bring clarity and purpose to their message. She leads teams through an engaging, collaborative process that breaks down silos and builds alignment across departments. Her thoughtful, creative approach inspires people to think boldly, work together with intention, and develop innovative solutions that move their shared vision forward.
Melissa’s portfolio includes nationally recognized initiatives honored with the National Medal for Museum and Library Services, an Addy Award, and the Presidential Coming Up Taller Award. A creative communicator at heart, she co-produced a viral video on food insecurity that has reached nearly eight million viewers on YouTube, inspiring similar efforts around the world.
With more than 25 years of experience championing the powerful role nonprofits play in strengthening communities, Melissa remains deeply committed to advancing the causes she believes in—and the people who bring them to life. She serves on the Advisory Board of Insight Through Education, the Women’s Foundation of Florida Development Committee, and the National Philanthropy Day Committee for AFP Palm Beach County (2024–2025), and is a member of Executive Women of the Palm Beaches.
Melissa holds a bachelor’s degree in Humanities from Washington College in Chestertown, Maryland, and has completed coursework and certifications in leadership, communication, and well-being.
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Mary Lewis Moews
Principal, Philanthropic & Fundraising Strategy Advisor
Mary is an accomplished nonprofit development professional with over 30 years of experience in successfully managing capital campaigns, board development, annual fund campaigns, corporate and foundation relations, as well as marketing and communication strategies. She has a proven track record in nonprofit fundraising strategy, donor research, wealth screening, donor management systems and expertise in fundraising best practices.
Throughout her career, Mary has successfully secured funding from prestigious organizations such as the Kresge Foundation, National Endowment for the Arts, the State of Florida, Palm Health Foundation, Quantum Foundation, The Roe Green Foundation, The Lawrence A. Sanders Foundation, and the Donald M. Ephraim Family Foundation, among others.
Her extensive experience includes working on nine capital campaigns in Palm Beach County, including: Glazer Hall, Boca Raton Historical Society & Museum, Busch Wildlife Sanctuary, Cultural Council for Palm Beach County, St. Mark’s Episcopal Church and School, Palm Beach Atlantic University Warren Library Campaign, The Palm Beach Day Academy, The Hanley Center Foundation, The Norton Museum of Art (1990s).
Beyond campaigns, Mary has successfully managed major fundraising dinners, lecture series, and donor cultivation events. Her ability to develop job descriptions for nonprofit development professionals ensures organizations build effective and strategic fundraising teams.
As a guest lecturer across Florida, she shares her expertise on corporate and foundation relations and campaign strategy. An enthusiastic volunteer, she remains dedicated to strengthening her community. Mary holds a Bachelor of Arts degree from Xavier University.
Sarah Winters
Project Manager
Known for her grounded approach, strong organizational skills, and ability to anticipate challenges, Sarah moves complex projects from vision to successful outcomes.
Since joining CP&A, Sarah has managed multiple high-impact initiatives. She oversees client coordination and communications, workflows and processes, and organizational support across multiple teams, timelines, and priorities. She also contributes to marketing efforts that support broader fundraising and organizational goals and has experience training clients in project management processes and operational best practices.
Sarah graduated Cum Laude from Florida State University with a double major in Advertising and Political Science. During her time at FSU, she was the co-founder and Media Director for the Political Discourse Club—now one of the university’s largest student organizations—while serving as a graphic designer, concept creator, and stylist with two university magazines. Before joining CP&A, Sarah also interned with a startup B2B app where she conducted market research and supported brand awareness initiatives.
Amanda Affleck
Director of Finance and Research
Amanda Affleck manages the company’s finances and provides a broad range of research and support services to the team. Having served in leadership roles at nonprofit and for-profit organizations by providing comprehensive financial, managerial and administrative services, she brings expertise and dynamism to her work with CP&A.
A Certified Bookkeeper through the National Association of Certified Public Bookkeepers (NACPB), and Advanced Certified QuickBooks ProAdvisor, Amanda’s accounting expertise rounds out extensive analytical abilities and skills in accounting, financial analysis and budgeting; survey development; data analysis and interpretation; donor research; grant research and writing; business planning; website and web store development, including website integration with QuickBooks, among other skills.
With experience in public grant writing and administration, Amanda has garnered significant public funds for capital improvements, marketing, and staff development, resulting in increased operating efficiencies, increased sales, and greater staff capacity. She authored project narratives, scopes, and budgets, and managed their implementation and reporting.
A member of Phi Beta Kappa, Amanda graduated Summa Cum Laude with a B.A. in International Development Studies from UCLA. She is proficient in Spanish and Portuguese.
Why CP&A?
Experience.
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We bring our clients over 200 years of collective experience across multiple disciplines. We’ve been there, done that.
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We are skilled in time-tested methods of planning, marketing, and resource development, yet we enthusiastically embrace the incredible opportunities offered through the Web and technology.
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We have a proven track record of success for our clients and our community.
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We provide a custom team of skilled specialists with a depth of expertise gained from the corporate, academic, and nonprofit sectors.